Digital agency, your natural linking and digital marketing ally

Author : Beth Harmon
Publish Date : 2021-05-26 10:56:59
Digital agency, your natural linking and digital marketing ally

We bring to your attention a slightly different article that will allow everyone to better understand the services offered by the digital agency.

Disclaimer: Belmont Web is a digital agency based in Lausanne and Evian. We support our clients in the success of their digital strategy. 😉

 

What goals can our digital agency solve for you?

Thanks to modern new technologies, there are a number of solutions to increase your business awareness and attract new customers. Used correctly, they can help you attract not only the maximum number of visitors to your site, but those that match your target audience, a qualified audience that you can convert into customers.

The website is the main tool for any digital strategy. Hence, our digital agency is dedicated to a whole service for website creation and redesign.

Of course, design is an important element. However, this is not enough. Indeed, a website needs to be visible in order to be profitable : this is the mission entrusted to our SEO professionals. They are mastering the art of natural links , especially Google SEO . Normal, he rules!

Successful Google search engine optimization generates an influx of qualified visitors. However, you still have to turn them into customers. This is the role of our web editors, they master search engine recommendations. As a result, our SEO agency will offer you optimized texts in accordance with the rules of the art of SEO.

However, your site is not the only tool to get the job done. It can also take a whole battery of actions and tools. In this regard, it is important to emphasize that the proposed solution will be individual. Indeed, it will take into account your internal and external environment, your overall marketing strategy and your budget.

Site creation

Whether it's a creation or a redesign, the designs we offer you will be attractive and functional. In addition, your graphic charter and your universe of communication will be rejected and integrated . Our links will give you a better understanding of the creativity of our web designers , as well as their ability to give your website a personality tailored to your values, your products and your industry.

On the other hand, you know that site architecture is an important pillar of its SEO. Due to this, your pages should be easily crawled and indexed by bots (not all of them in order to optimize your crawl budget). Likewise, your customers' navigation should be fluid.

A clear architecture increases visit times and decreases bounce rates. These two criteria are taken into account by search engines to give you a position on their search pages. As a result, our designers take this into account and thus make things easier for our SEOs. They know that Belmont Web is also about search engine optimization. ...

 

Belmont Web: digital agency

The goal of our experienced SEO specialists will be to create qualified contacts. This way, your pages will be query-optimized, tailored to your marketing positioning and your sales pitch. Indeed, our seo agency does not make you forget about the marketing agency .

To succeed in your natural linking , we implement a process that leaves nothing to be done.

 

Audit of your site

An audit of your site allows you to highlight your strengths, as well as areas that need to be improved to improve its effectiveness.

The technical aspect of this critical step is used to detect technical glitches that are preventing your site from ranking. Due to this, it can be non-indexed pages, broken links, photos for compression, errors in directives, security, responsive design, page speed, browser cache, server response time, etc.

SEO audit will start with keyword analysis. Basically, we'll make sure every page is optimized for the main keyword and long tail phrases. In addition, we will conduct a keyword analysis of your main competitors. Quite right, this analysis will provide valuable insights for commercial use.

 

Choosing strategic keywords

The choice of keywords affects the effectiveness of your SEO and marketing. Thus, it is not recommended to try to position yourself on requests with limited potential (your traffic will be greatly reduced), as it is recommended to avoid those that are very competitive (sometimes it is advisable to avoid a lost or very expensive fight). On the other hand, in-depth analysis of statistics can reveal the presence of a profitable niche to use.

 

Optimization of text content on the site

The purpose of this step is to allow robots to better understand your texts in order to classify them correctly. In short, Agenthost Web SEO Experts will make this task easier for robots so that they will return it to you in terms of visibility.

Search engines and seasoned SEO professionals are constantly spreading guidelines that need to be followed: structuring in paragraphs with headings (Hn), filling in meta tags (title, meta description, meta robots), URL strings, keyword concentration, logic semantics, keyword placement, bold and underline, etc.

Our web editors provide constant monitoring of search engine optimization. As a result, they are fully aware of the engine recommendations. This way, your copy will be robotic (better SEO), but without compromising your prospects (better conversion).

 

Netlinking

Developing a network linking strategy is about installing external links pointing to your site. As a ' seo agency' , we attach great importance to this pillar of organic SEO because it is critical. Its principle is simple: the more backlinks you have (positive votes from Internet users), the more popular you are and the more you move to the top of search pages. Note that Belmont Web Optimizers are excellent ninja linkers. It should also be said that they give more importance to the quality of your inbound links than to their quantity.

Internal mesh

Easier to set up than an external link, it consists of linking your own pages with internal links.

A well-structured intranet offers your readers a rewarding experience. As a result, they will spend more time browsing your site. This way Google will review your relevant content and give you good SEO performance metrics.

 

Marketing content

Engines have a reputation for being text beasts. As a result, you will have to constantly feed them in order to win their favor. However, they are gourmets. For this reason, your content must be of high quality.

Our content marketing experts can help you find the content that best suits your marketing and business goals. Because of this, they always keep in mind that your first goal is to convert visitors into customers.

Text is still the search engine's favorite food. However, video has proven to be a powerful vector of attraction and grip. Unsurprisingly, statistics show that he enjoys the favor of the Internet public. Therefore, we will offer you an adequate mix of formats, as well as a distribution schedule distributed over time. Indeed, good Google SEO should definitely be developed over time.

 

Local SEO

An analysis of the billions of data collected by Google has led to the conclusion that the search intent of Internet users is often local in nature. Thus, he gave preference to geolocation. Better yet, he developed a powerful geo-based tool: Google is my business .

... Our digital agency's internal guides to master this tool as well as other local seo techniques .

 

Google my business

GMB is a free interface from Google that is primarily intended for companies with geographic distribution policies.

We will optimize your Google My Business account configuration according to local SEO rules . This powerful tool offers the ability to insert optimized texts, integrate images and videos, promote your business activities, and distribute your contact details and your route.

Developing a digital marketing strategy

The digitalization of the economy and society as a whole has changed consumer habits and given them more power. As a result, marketers have adapted their approach and their tools to new procurement methods for consumer subjects: communication has become more focused and the offer is more personalized.

Our approach at Belmont Web is to identify the channels your potential customers visit (Internet, social media, distribution platforms, etc.), increase your visibility on them, place them on your pages, convert them into leads and attract them. to Action.



Category : technology

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